XIX Commonwealth Games Delhi 2010
Idiom Design and Consulting, one of India’s leading design houses, has developed the visual identity and branding for the Commonwealth Games 2010 to be held in Delhi, India between October 3 and October 14, 2010.
Idiom is a design firm and consultancy based in Bangalore, India. It was founded in 2005 with the coming together of E-sign and Tessaract. Idiom has designed over 100 brands and 10 million square feet of retail space.
Commonwealth Games Traditions – Official Emblem
The Ashoka Chakra, the national symbol of freedom, unity and power, is the inspiration for the logo of the Delhi 2010 Commonwealth Games. The identity for the games is deep rooted on one hand and vibrant and futuristic on the other, just like our nation.
Spiralling upwards, the logo represents the growth of India into a proud, vibrant nation, her billion people coming together to fulfil their true destinies, her journey from tradition to modernity, her economic transformation into a superpower and her capability to host the best ever Commonwealth Games.
At the bottom of the logo, you can find a three-pointed structure which is the logo of the Commonwealth Games Foundation (CGF) also known as the Bar and the ‘W’. The three points of the “W” stand for Humanity, Equality and Destiny. The CGF logo strives to express the core values of the Commonwealth itself, which seeks to unify humanity, promote equality and give all athletes a chance to realise their destiny at the Commonwealth Games.
The logo tagline of Come out and play is an invitation to everyone to get involved and participate to the best of their abilities in the true spirit of the games. It is also a call to the people of India, especially Delhi, to come out in support of the Games and play the perfect hosts at the XIX Commonwealth Games 2010 Delhi.
The colour palette for the Delhi 2010 look combines the distinctive colours of the Delhi 2010 Emblem (purple, green and pink) with the official colours of the Commonwealth Games (blue, red and yellow).
Green color signifies life, energy and high spirits and also represents the fact that Delhi 2010 will be the first-ever Green Games. Purple combines the stable and calming aspects of blue with the mystical qualities of pink. Red, Yellow and Blue are the Commonwealth Games colours, representing the Trinity of Values that symbolise the games; unifying Humanity (Red) giving all athletes a chance to realise their Destiny (Yellow) and promoting Equality (Blue).
The 2010 Commonwealth Games are the nineteenth Commonwealth Games. The Games are scheduled to be held in Delhi, India between October 3, 2010 and October 14, 2010.
With the launch of the official theme song on August 28, 2010 till the closing ceremony on October 14, 2010, we will bring you a series of articles to cover the games extensively.
Delhi is hosting the XIX Commonwealth Games
Official mascot for the 2010 Commonwealth Games Delhi