FIFA World Cup South Africa 2010

Memorable Events – Past and Present

Coke is the official sponsor of the 2010 FIFA World Cup in South Africa, but competitor Pepsi’s brilliant two and a half minute “Oh Africa” is the first World Cup related advertisement to make the viral chart, and portends well for Pepsi’s revamped focus on social media, including YouTube.

Pepsi released their new TV advert for the 2010 FIFA World Cup in South Africa in late February. In the video, some of the greatest football stars Messi, Henry, Kaka, Lampard, Arshavin and Drogba are faced with inventive African locals who have their own set of rules, as they play a pickup match. Hundreds of Africans rush to them, forming a virtual playing field. The stars desperately try to defeat the locals, but as they advance towards the adversary’s goal, the bystanders move along with them, effectively moving the playing field.

The song featured is “Oh Africa” by Senegalese-American multi platinum selling artist Akon. Oh Africa was created together with Keri Hilson, and envisions to benefit underprivileged African youth.

Oh Africa – Akon | Messi Henry Kaka Lampard Arshavin Drogba

Behind the scenes of the Pepsi 2010 World Cup advertisement

Check out this behind the scenes video of Pepsi’s commercial which transports it’s world class players from stadium to safari as they find themselves deep in the African savannah.

Articles Published:

26/6/2010: Goal Celebrations Coca-Cola Ad
A tribute to FIFA World Cup goal celebrations

27/6/2010: Africa’s legend – Roger Milla
Memorable image of 1990 World Cup – Roger Milla’s corner flag dance

28/6/2010:

29/6/2010:

30/6/2010: Write The Future Nike Ad
Football’s future with hidden revelations and images

Articles Coming Up:

2/7/2010: The Dream Is Here Commercial Ad
Stop day dreaming, it’s already here

Please, also read: Follow FIFA World Cup on Twitter
Complete list of FIFA World Cup 2010 Twitter images #flags.