Analyze your Followers and Content on Twitter with Ad.ly Analytics

Ad.ly Analytics

Ad.ly Analytics

Ad.ly is an in-stream advertising platform that matches top-tier Twitter publishers with top-tier brands. Ad.ly along with PeopleBrowsr launched Ad.ly Analytics in December 2009. Ad.ly Analytics allows you to better understand your followers and content on Twitter.

 

You can analyze your followers and content on Twitter like:

  • How many engaged followers you have (real people, not bots, that are actually viewing your tweets)
  • Followers gender (male and female segmentation)
  • Followers location
  • The times you tweet and the times you get mentioned or retweeted.
  • Who interacts with you
  • Sentiment Analysis
  • … and much more

The goal of Ad.ly Analytics is to provide publishers with the tools they need to become better content creators and advertisers with a deeper understanding of a publisher’s audience.

Today, I received a message from one of my friends on twitter, Al Garretson @bloggernott, who converses with me almost daily.

Twitter User@bloggernott
My most influential followers are : @rleseberg, @shawnafennell, @GoldenTwineCom, @jw39, @calbosch. Go to http://analytics.ad.ly see yours.
about 1 hour ago via Power Twitter

I visited the site, and got my analytics to my satisfaction, and so I thought I must share this with my tweeples and blog readers. It will help you to understand your followers and become a better Twitter publisher.

Here is a detailed presentation of Ad.ly Analytics which has five sections:

1. Engaged Followers

Engaged followers are your followers that actually view and interact with your tweets. Disengaged followers are those that have a low probably of viewing your tweets because they have been recognized as a bot, have abandoned their Twitter account, have been suspended from Twitter, or simply are following way too many people and have a polluted stream.

My Analytics:
33% of your followers are engaged (5030 of your followers)
67% of your followers are disengaged (10212 of your followers)

If you want, you could tweet this analytics:

GoldenTwineCom@goldenTwineCom
33% of my followers are real people on Twitter. Go to http://analytics.ad.ly to learn about your followers.
less than 5 seconds ago from web

Engaged Followers

My Comments:
Large percentage of engaged followers would show your celebrity status. I would like to differ about disengaged followers. There are large number of tweeples who could be taking interest in your tweets but may not engage with you. They could be silent admirers. I follow many twitter elites, and read their tweets but may not get engaged with them. Every twitterer has an inner circle who interact more with each other. That doesn’t necessarily mean they are totally disengaged with others. There are also language barriers, and some people would like to discuss only on specific topics. But on the whole you get a fare picture of how successful you have been in engaging others.

2. Followers Gender

Ad.ly analyzes each of your followers’ accounts to determine their gender.

My Analytics:
69% of followers are males
31% of followers are females

If you want, you could tweet this analytics:

GoldenTwineCom@goldenTwineCom
69% of my followers are male, 31% are Female. Go to http://analytics.ad.ly to learn about your followers.
less than 5 seconds ago from web

Followers Gender

3. Followers Location

This shows an estimate of where your followers are located.

My Analytics:
Followers Location Overlay – Global: The chart shows that most of my followers are located in the US
Followers Location Overlay – USA: In the US, the chart shows that most of my followers are located in the State of California including Maria Shriver, the First Lady of California.

If you want, you could tweet this analytics:

GoldenTwineCom@goldenTwineCom
Most of my followers are located in US. Go to http://analytics.ad.ly to learn about your followers.
less than 5 seconds ago from web

Followers Location

My Comments:
They showed me the number of people per location after I was offered 3 days free trial.

4. Time of Day – Tweets, Mentions and Retweets

This chart shows you the times of the day you tweet, the times of the day you get mentions, and the times of the day you get retweeted.

My Analytics:
The chart shows that I am tweeting the most from 7pm to 1am. My tweets are not uniformly distributed as I have not yet automated my tweets. The mentions are also mostly during that period. I get retweeted the most at 21:00 GMT%2B5.5 everyday.

If you want, you could tweet this analytics:

GoldenTwineCom@goldenTwineCom
I get retweeted the most at 21:00 GMT%2B5.5 everyday. Go here http://analytics.ad.ly to see when you get Rts.
less than 5 seconds ago from web

Time of day you tweet and time of day you get retweeted (local time)

5. Most Influential Followers

Your most influential followers are those that have the most followers themselves.

My Analytics:
My most influential followers are: @bloggernott, @robertbland, @gfoutjr, @affiliantes, @OrganicGuru.

If you want, you could tweet this analytics:

GoldenTwineCom@goldenTwineCom
My most influential followers are: @bloggernott, @robertbland, @gfoutjr, @affiliantes, @OrganicGuru. Go to http://analytics.ad.ly to see yours.
less than 5 seconds ago from web

Most Influential Followers

Ad.ly Analytics – Advanced Report

It is a paid service. They provided some overview, as I mentioned above. If you want you could purchase the Advanced Report for $9.99 per month (or $99.99 per year) to get even more…

Sentiment Analysis
See the overall sentiment (positive or negative) of the tweets that include your Twitter name.

Who is engaged with you?
See a list of followers that mention and retweet you the most. Also get stats on how many times you get retweeted and mentioned.

Detailed Location Report
See the number of people per location.

Most Influential Followers
See a list of your top 20 most influential followers.

3 Days Free Trial

They have offered me 3 days free trial. But in this trial offer they have only provided me with detailed location report.

3 Days Free Trial

I have the most number of followers from the US – 3916, followed by Canada – 321, Australia – 277, and Great Britain – 267. I have followers from about 105 countries.

Though I am an Indian yet I have only 232 followers from my own country, and very few followers from my own city, Kolkata. Ironically, my Twitter Grader ranks are very good for India and Kolkata most of the days (See ScreenGrabs below).

Twitter Grader is a free tool that allows you to check the power of your twitter profile compared to millions of other users that have been graded.

As on 22/4/2010 at 6pm IST, my Grader ranks were:

Overall – 1,650 out of 6,786,696 (mostly between 1,400 to 1,700)

Kolkata – 1 (mostly at rank 1)

India – 8 (mostly in Top 50)

Top Users by Location -  Kolkata

Top Users by Location - Kolkata


Top Users by Location - India

Top Users by Location - India

Ad.ly Analytics Custom Report

If you want a custom analysis of your brand or audience, you may fill in the Custom Report Request Form to contact the Ad.ly and Peoplebrowsr Analytics Team.

Learn More About Ad.ly

Visit website:
Ad.ly In-Stream Advertising

Read my blog post:
In-Stream Advertising on Twitter – Ad.ly

Social Media consists of media that support and encourage social interaction among users. For instance, online discussion forums are designed to allow people to post messages and for other users to respond in kind.
While there may be social aspects to any medium (e.g. links to share an article by email), social media typically refers to those media whose major functions are oriented toward sharing of information, and consequently most of the information on such media are generated by users. Common examples of social media sites are Twitter and Facebook.
Social media marketing is the process of promoting your site or business through social media channels.
Visit our website to learn more about Social Media Marketing
AuthorAuthor: Subrato Paul lives in Kolkata, India. He’s the owner of GoldenTwine Informatics, which he founded in 2003. He is a website designer, Internet marketer, and provides social networking and bookmarking services. He writes in his official blog and as a guest writer about Internet trends, computer issues, online marketing, website design and development, and his website…
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Admin/Author Admin/Author: Subrato Paul, owner of GoldenTwine Informatics founded in April 2003, lives in Kolkata, India. He is a freelance website designer, Internet marketer, social media enthusiast, and blogger. He writes in his blogs and as a guest writer about marketing and social media, eCommerce, website design and development, and his website.
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3 Comments

  1. Twitter Grader is also a great tool. The same company makes WebGrader which is a very helpful tool for SEO.

    • Thanks for your comments.
      I use WebGrader from HubSpot as well since Feb 2009. My website grade is 87 but blog grade is only 44 as my blog is new with only 50 articles posted so far.

2 Trackbacks

  • By Gadget Newz on May 12, 2010 at 07:53

    […] Analyze your Followers and Content on Twitter with Ad.ly Ana […]

  • By uberVU - social comments on April 23, 2010 at 15:49

    Social comments and analytics for this post…

    This post was mentioned on Twitter by bloggernott: RT @goldentwinecom Analyze your Followers and Content on Twitter with Ad.ly Analytics | GoldenTwin.. http://bit.ly/anLhwP

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