Email Marketing

Spam: Where it Came From, and How to Escape It

Posted by Subrato Paul on April 20, 2010 filed in Email Marketing
Tags: email spam, junk e-mail, opt-in email, spammer, web spiders

In 1936, long before the rise of the personal computer, Hormel Foods created SPAM. In 2002, the company will produce it’s six billionth can of the processed food product. But that mark was passed long ago in the world of Internet spam.

Email Spam Infographic

Posted by Subrato Paul on March 29, 2010 filed in Email Marketing
Tags: email spam, junk e-mail, opt-in email

Rackspace Hosting have put together the first infographic all about Email Spam Facts in a series full of original art by Klaus Shmidheiser in their blog. We are publishing the infographic on our blog so that our visitors would enjoy the same.

Email Deliverability Tips

Posted by Subrato Paul on October 12, 2009 filed in Email Marketing, Internet Marketing
Tags: email deliverability, Email Marketing, Internet Marketing

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.