ICC Cricket World Cup 2011
Weekend Video Post — De Ghuma Ke
ICC Cricket World Cup 2011 Official Theme Song is composed by the Indian popular music trio of Shankar, Ehsaan, and Loy. The lyrics of the song have been written by Manoj Yadav. De Ghuma Ke will also be dubbed in Bengali and Sinhalese as India is co-hosting the event along with Bangladesh and Sri Lanka. The song has been marketed by Ogilvy and Mather.
The song is titled De Ghuma Ke which in itself is a passionate expression that creatively captures the fierce sense of competition and the desire to win. The song, according to the composers, avoids both the cliches of patriotism and run-of-the-mill Bollywood beats for a “fun and funky tune” with a “folksy feel and a hint of rustic Punjabi”. De Ghuma Ke is peppered with commonly used Hindi terms like, aare paare (this way or that), guthi gutham (fisticuffs), juta hausla badla faisla (buck up and change the game) and jiyo khiladi wah re wah re.
Shankar Mahadevan, Indian music director and singer along with Divya Kumar, will perform the official song for the ICC Cricket World Cup 2011 De Ghuma Ke at the opening ceremony of the World Cup on February 17, 2011 in Bangladesh.
The song was released on December 31, 2010 via various radio networks in India and also on ESPN STAR Sports, ICC’s global production and broadcast rights holder.
ICC Cricket World Cup 2011 Official Theme Song
De Ghuma Ke (Hindi Version)
How do you like the ICC Cricket World Cup 2011 Official Theme Song composed by Shankar, Ehsaan, and Loy? Please, leave your feedbacks on our blog.
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The Cricket World Cup will take place between February 19 and April 2, 2011. The tenth Cricket World Cup will be hosted by three South Asian Test cricket playing countries: India, Sri Lanka and Bangladesh.
With an introductory video on January 29, 2011 till the final on April 2, 2011, we will bring you a series of articles to cover the Cricket World Cup extensively.
Sachin Tendulkar is the official event ambassador for the 2011 Cricket World Cup in South Asia