Case Study – Visibility in SERPs

Rank and position of a particular web or blog page in search engine results affect your click-through rates and, ultimately, conversion rates for your landing pages.

There is no need to spend money on fancy software or SEO experts for search engine optimization. Some basic SEO practice could put your site well positioned on the first page of search engine results.

We view our site stats for recent hits a couple of times a day. We are pleased to find at these random checks that our website or blog pages have been ranked 1 to 10 by Tier I Search Engines as well as others for various keyword phrases.

We use Bravenet Hit Counter to monitor our web traffic:

From time to time we publish our site and blog visibility in search engine result pages (SERPs) as case studies. These are actual search results randomly found by us.

In today’s case study we will show how 3 of our blog pages ranked second to fourth on Google search on July 14, 2011.

Procedure

First we check the Referrers / Recent Hits in Visitor Analysis by Bravenet. We click if we find a Referring URL from any search engine that takes us to the search engine result page (SERP). We find the Search Phrase, Search Page, and Rank of our site. Google uses cached page to match search key phrase. We analyze the Cached page so that we could further improve our website or blog pages.

Case Study 1

Blog Page: 2010 Asian Games Indian Gold Medal Winners
Blog Page: 2010 Asian Games Indian Medal Winners
Referring URL: http://www.google.co.in/search?hl=en&q=gold medals in asian games&btnG=Search&aq=f&aqi=g-j2g-b3&a… Jul 14, 2011 12:46:21 PM
Date: Jul 14, 2011
Search Phrase: gold medals in asian games
Rank: 2 and 4 of about 2,560,000 results
Note: 2 of our pages got ranked for this search phrase.

Source code of the cached page reveals whether the meta tags are properly optimized:

<title>2010 Asian Games Indian Gold Medal Winners | GoldenTwine Blog</title>
<meta name="robots" content="index,follow,noodp,noydir" />
<meta name="description" content="The 2010 Asian Games Indian Gold Medal Winners is a gallery of athletes from India who have won gold medals during the 2010 Asian Games, held in Guangzhou, China, from November 12 to November 27, 2010." />
<meta name="keywords" content="asian games 2010,China,Guangzhou,image blog post,Indian gold medal winners,photo gallery,sports,XVI asiad" />
<link rel='canonical' href='https://www.goldentwine.com/blog/2010-asian-games-indian-gold-medal-winners' />
<link rel='shortlink' href='http://wp.me/pPMoR-rr' />

<title>2010 Asian Games Indian Medal Winners | GoldenTwine Blog</title>
<meta name="robots" content="index,follow,noodp,noydir" />
<meta name="description" content="The 2010 Asian Games Indian Medal Winners is a list of athletes from India who have won gold, silver or bronze medals during the 2010 Asian Games, held in Guangzhou, China, from November 12 to November 27, 2010." />
<meta name="keywords" content="asian games 2010,China,Guangzhou,Indian medal winners,sports,XVI asiad" />
<link rel='canonical' href='https://www.goldentwine.com/blog/2010-asian-games-indian-medal-winners' />
<link rel='shortlink' href='http://wp.me/pPMoR-rv' />

Case Study 2

Blog Page: Add LinkWithin Widget to Gain Pageviews
Referring URL: http://www.google.com/search?hl=en&rls=com.microsoft:en-us&q=widget linkwithin traffic&oq=widget … Jul 14, 2011 12:36:56 PM
Date: Jul 14, 2011
Search Phrase: widget linkwithin traffic
Rank: 2 of about 2,140,000 results

Source code of the cached page reveals whether the meta tags are properly optimized:

<title>Add LinkWithin Widget to Gain Pageviews | GoldenTwine Blog</title>
<meta name="robots" content="index,follow,noodp,noydir" />
<meta name="description" content="There are many ways to get more and more traffic to your blog. You should also keep them engaged with your blog, and increase pageviews. You may do so by adding LinkWithin blog widget that appears under each blog post, linking to related stories with thumbnails from your blog archive." />
<meta name="keywords" content="blog traffic,blog widget,increase pageviews,LinkWithin,related posts,related stories,widgets" />
<link rel='canonical' href='https://www.goldentwine.com/blog/add-linkwithin-widget-to-gain-pageviews' />
<link rel='shortlink' href='http://wp.me/pPMoR-xY' />

Conclusion

Simple search engine optimization of your web pages or blog articles may result in high rank for your site in search engine result pages as could be seen in these two case studies.