ICC Cricket World Cup 2011 Official Theme Song is composed by the Indian popular music trio of Shankar, Ehsaan, and Loy. The lyrics of the song have been written by Manoj Yadav. De Ghuma Ke will also be dubbed in Bengali and Sinhalese as India is co-hosting the event along with Bangladesh and Sri Lanka. The song has been marketed by Ogilvy and Mather.
For FIFA World Cup championship, an anthem and a theme song are officially adopted to be used as warm-ups to the event, to accompany the championships during the event and as a souvenir reminder of the events as well as for advertising campaigns leading to the World Cup.