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Website & Graphic Design, Internet Marketing, Internet Advertising, Online Shopping

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 Internet Marketing — Search Engine Marketing

Guide to Search Engine Optimization & Marketing

Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via 'natural' or un-paid ('organic' or 'algorithmic') search results as opposed to Search Engine Marketing (SEM) which deals with paid inclusion.

Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.

Search engine marketing can provide an effective method of driving highly targeted visitors to your website.

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Small Business Guide to Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

The following is a simple guide to search engine optimization and search engine marketing:

Search Engine

An Internet search engine is a tool designed to search for information on the World Wide Web. The search results are usually presented in a list and are commonly called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in newsgroups, databases or open directories. Unlike web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input.

Typically, a search engine works by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contained in each document. Each search engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query.

Search Engine Optimization

Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines by making basic website design changes that will make your site more search engine friendly.

In Search Engine Optimisation keywords are the words that may be used by viewers searching for information on the internet. Using the best and targeted keyword phrases to describe your website helps get those searchers to visit your website.

Search Engine Marketing

Search Engine Marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. It includes optimizing your pages, building links, creating RSS feeds, submitting your site to search engines and directories, and more.

Search Terms and Keywords

Search terms are the words and phrases that people type in the search field when using a search engine.

Keywords are the words and phrases on your site that match these search terms. They are used to describe the content of a web page and market your website. They are used by a search engine to help locate and register a website. They are also used to promote your website with pay per click or keyword based pay per impression advertising.

Keywords are described using the keyword meta tag. This tag is placed in the head section of a page's HTML and contains words that describe the content of the web page. The purpose of the keywords meta tag is to help search engines identify and organize relevant web pages. Websites need to think very carefully about the keywords they place in their meta tags and in web pages in order to attract relevant search-engine traffic.

Many modern search engines have methods for determining which words in a search string are important and are ought to be treated as keywords. Common words like articles (a, an, the) and conjunctions (and, or, but) are not treated as keywords because it is inefficient to do so.

Search Engine Submission

Search engine submission is the process of notifying search engines of the existence of website content so that they include the site in their indices and search results. Search engine submission is only necessary if a site has not been found by the major search engines. Most major search sites frequently revisit already indexed sites to ensure that their search results reflect current content.

Search Engine Submission

Link Popularity

Link popularity is a major factor when it comes to ranking well in search engines and drawing traffic to your site. You will have to increase the number of links to your site, get quality sites to link to yours, and understand the overall effect link popularity has on your rankings.

Link Exchange

Paid Inclusion

If you would rather not wait for the search engines to find and index your site on their own, you can pay to be indexed faster.

Pay Per Click Search Engines

Pay per click search engines and pay per click advertising provides web site owners the opportunity to buy their way to better positions on search results pages.

Log File and Traffic Analysis

Your site's log files contain a wealth of information about the effectiveness of your web site marketing programs. With your log files, you can learn how your visitors are finding your site, what search terms they are using to find it, and which are the best sources of traffic for your site.

Google's Page Rank

Page Rank (often denoted PR) is a quantity defined by Google that provides a rough estimate of the overall importance of a web page. Many factors influence Page Rank, thus it is a poor indicator of how well a page ranks for particular keywords.

Contrary to popular belief, the word "page" in Page Rank has nothing to do with web pages. It's from the name of one of PR's inventors, Larry Page.

Search Engine Rank for GoldenTwine Website Pages

Rank is how well positioned a particular web page or web site appears in search engine results. For example, if you rank at position #1, you’re the first listed paid or sponsored ad. If you’re in position #18, it is likely that your ad appears on the second or third page of search results, after 17 competitor paid ads and organic listings. Rank and position affect your click-through rates and, ultimately, conversion rates for your landing pages.

We view our site stats for recent hits a couple of times a day. We are pleased to find at these random checks that our website pages have been ranked 1 to 10 by Tier I Search Engines as well as others for various keyword phrases. We provide you with the latest 10 such global searches on various search engines under different categories. This list would be updated whenever we randomly track any new search result in our favour. These are natural search results randomly found by us.


Google — Rank 1 to 10

Category: Home Page
Date: 14/9/2009
Rank: 1 of about 1,560,000
Search Phrase: shopping entertainment
GoldenTwine: Marketing, Services, Shopping, Entertainment, Indian ...
Award winning, family friendly site - Marketing, Services, Shopping, Entertainment, and Indian Sites like Matrimony, Education Guide, Tourism, ...
www.goldentwine.com/ - Cached - Similar

Date: 30/8/2009
Rank: 4 of about 149,000,000
Search Phrase: internet services for entertainment
GoldenTwine: Marketing, Services, Shopping, Entertainment, Indian ...
Services. Shopping. Entertainment. We offer complete Home based Business Opportunities ... We also provide Internet Services, Domain Registration Services, ...
www.goldentwine.com/ - Cached - Similar

Category: Internet Marketing
Date: 12/9/2009
Rank: 10 of about 1,080
Search Phrase: autosurf traffic exchange
GoldenTwine: Marketing Online - Traffic Exchanges
- [ Перевести эту страницу ]
Free traffic is the way to go for those on a budget. Here you will find the cream of the crop. We give you links to Traffic Exchanges - Manual and AutoSurf. ...
www.goldentwine.com/.../trf.htm - Сохранено в кэше - Похожие

Category: Online Services

Category: Shopping Online, Sub-Category: Pranks & Gag Gifts
Date: 17/10/2009
Rank: 1 of about 70,900
Search Phrase: rear end gag toilet dispenser
GoldenTwine: Prank Place - Popular Pranks for All Occasions
Toilet Fun - Potty Humour. Funny Bathroom Pranks, Gags and Gifts ... gags like talking soap dispensers and fake bathroom video cameras. ... And even though it is called the "Toilet" Screamer, don't think the fun has to end there! .... The view in your rear view mirror will never look the same once you go old school ...
www.goldentwine.com/shp/prank.htm - Cached - Similar

Category: Shopping Online, Sub-Category: Intimate Care
Date: 17/11/2009
Rank: 6 of about 1,210,000
Search Phrase: intimate care men
Intimate Care: Sexual Well-being Store for Male and Female ...
Intimate Care for Men. Deer Antler Plus Sexual Enhancer The Only Multiple Orgasm & Sexual Performance Enhancer for Men. read more/less. ...
Alexa Traffic Rank for http://www.goldentwine.com/shp/sex.htm: 2,90,387www.goldentwine.com/shp/sex.htm - Cached

Category: Shopping Online, Sub-Category: Intimate Care
Date: 21/8/2009
Rank: 1 of about 2,320,000
Search Phrase: all natural female sexual wellbeing
Intimate Care: Sexual Well-being Store for Male and Female ...
An online sexual well-being store for a selection of male and female ... Achieve multiple female orgasms with all-natural Climaxol™ female sexual ...
www.goldentwine.com/shp/sex.htm - Cached - Similar


Date: 18/11/2009
Rank: 8 of about 237
Search Phrase: revitol hair removal cream in india
Shopping Online - Natural Beauty Products and Skincare
Revitol Hair Removal Cream eliminates regular shaving, waxing, tweezers and the hassle and the expense of Electrolysis and Laser treatments. ...
Alexa Traffic Rank for http://www.goldentwine.com/shp/ayr.htm: 2,86,740 www.goldentwine.com/shp/ayr.htm - Cached

Date: 9/9/2009
Rank: 5 of about 727
Search Phrase: stay on spray side effects premature ejaculation
Intimate Care: Sexual Well-being Store for Male and Female ...
Children under the age of 18 years stay away from this page. ... Enlast Stops Premature Ejaculation ... A liquid oral spray, Herpeset is absorbed quickly into the blood vessels under the tongue, bypassing the digestive ... and can be safely used with other medications with no drowsiness or adverse side effects. ...
www.goldentwine.com/shp/sex.htm - Cached - Similar

Category: Entertainment

Category: Indian Matrimony
Date: 15/10/2009
Rank: 8 of about 725,000
Search Phrase: matrimonial classified ads
Bride & Groom Matrimony, Indian Brides Matrimonial Classified Ads
Bride & Groom Matrimony is India's leading Online Matrimonial Services Provider. We provide best Indian and NRI matrimonial services to people from all ...
www.goldentwine.com/bng/bc.htm - Cached - Similar

Date: 9/9/2009
Rank: 9 of about 13,100
Search Phrase: indian matrimonial sites for handicapes
Bride & Groom Matrimony - Indian Matrimonial Services Online
We would like to stand out from majority of Indian Matrimonial sites, ... Manglic: don't know; Physically Handicapped (OH, VH, HH): no; Indian. ...
www.goldentwine.com/bng.htm - Cached - Similar

Category: Education Guide
Date: //2009
Rank: 7 of about 7,440
Search Phrase: fun email addresses
Learn with Ease - Education Guide - Study Abroad
- [ Diese Seite �bersetzen ]
Serious and fun email addresses - have 10 email addresses from one email account, using our bank of thousands of domain names. Buy Featured Text Box ...
www.goldentwine.com/edu/sta.htm - 40k - Im�Cache - �hnliche Seiten


Yahoo — Rank 1 to 10

Date: 18/11/2009
Rank: 9 of about 172,000,000
Search Phrase: indian marketing services
Marketing, Services, Shopping, Entertainment, Indian Sites.
Award winning, family friendly site - Marketing, Services, Shopping, Entertainment, and Indian Sites like Matrimony, Education Guide, Tourism, Investment Guide.
Alexa Traffic Rank for http://www.goldentwine.com/: 2,86,740 www.goldentwine.com - 52k - Cached

Date: 17/11/2009
Rank: 19 of about 577,000,000
Search Phrase: indian sites:
Marketing, Services, Shopping, Entertainment, Indian Sites.
Award winning, family friendly site - Marketing, Services, Shopping, Entertainment, and Indian Sites like Matrimony, Education Guide, Tourism, Investment Guide.
Alexa Traffic Rank for http://www.goldentwine.com/: 2,90,387www.goldentwine.com - 52k - Cached

Date: 17/11/2009
Rank: 7 of about 57,200,000
Search Phrase: groom photo
Bride & Groom Matrimony, Indian Grooms Matrimonial Photo Gallery
Bride & Groom Matrimony is India's most popular Online Matrimonial Services Provider. ... Bride & Groom Matrimony " Grooms - Featured Photo Gallery ...
Alexa Traffic Rank for http://www.goldentwine.com/bng/gpg.htm: 2,90,387www.goldentwine.com/bng/gpg.htm - Cached

Date: 31/8/2009
Rank: 2 of about 1,360,000
Search Phrase: indian bride and groom cards
Bride & Groom Matrimony - Indian Matrimonial Services Online
Bride & Groom Matrimony is most users friendly Indian Matrimonial Services online. ... makeup, wedding card, photography and video, astrologer, jeweller, etc, post ...
www.goldentwine.com/bng.htm - Cached

Date: 30/8/2009
Rank: 2 and 3 of about 1,280,000
Search Phrase: indian brides photo gallery
Bride & Groom Matrimony - Indian Matrimonial Services Online
Bride & Groom Matrimony is most users friendly Indian Matrimonial Services online. ... Indian Matrimony. Post Matrimonial Ad. Brides Photo Gallery. Brides Photo Ads ...
www.goldentwine.com/bng.htm - Cached

GoldenTwine: Marketing, Services, Shopping, Entertainment, Indian Sites.
... site - Marketing, Services, Shopping, Entertainment, and Indian Sites like Matrimony, Education Guide, Tourism, ... Brides Photo Gallery. Brides Photo ...
www.goldentwine.com/index.html - 51k - Cached

Date: 25/8/2009
Rank: 9 of about 6,780
Search Phrase: ONLINE DATAENTRY JOBS /DATA CONVERSION JOBS WITHOUT ANY INVESTMENT OR HIDDEN OFFER.GENUINE SITES
GoldenTwine: Affiliate Marketing and Home Based Income Opportunities
Some web sites offer data processing jobs such as converting books or PDF formats into online documents and other text conversion jobs. ...
www.goldentwine.com/mrk/aff.htm - Cached

Date: //2009
Rank: 9 of about 86
Search Phrase: free classified ad post sites in india
GoldenTwine: Internet Advertising - Top Sites, Classified Ad, Banner ...
... Network gives you an opportunity to post your Classified Ad, Banner Ad and Text Link or to join as one of our Top Sites under any Category FREE. ... India Phone: (91-33) 23214441, (91-3...
www.goldentwine.com/adv.htm

Date: //2009
Rank: 3 of about 623
Search Phrase: wanted matrimonial west bengal bride
GoldenTwine: Brides & Grooms Matrimonies - Indian Matrimonial Services
... West Bengal. India. Tel: (91-33) 23214441. Mobile: 9830980203. Website: www.goldentwine.com ... of any Matrimonial page at a very reasonable cost. Bride ...
www.goldentwine.com/bng.htm - 61k - Cached - More from this site - Save

Date: //2009
Rank: 7 of about 664,000
Search Phrase: free ad posting in Indian sites
GoldenTwine: Internet Advertising (Top Sites, Classified Ads & Text Links)
... by posting Featured or FREE Banner Ads on our website. [ Submit your Banner Ad for FREE NOW! ... Join Top Sites. Classified Ads. Banner Ads. Text Links ...
www.goldentwine.com/srv/adv.htm - 57k - Cached - More from this site - Save

Date: //2009
Rank: 2 of about 4,730,000
Search Phrase: top classified ad sites
GoldenTwine: Internet Advertising - Top Sites, Classified Ad, Banner Ad ...
... Classified Ad, Banner Ad and Text Link or to join as one of our Top Sites under ... An ideal way to bring interested visitors to your web site! ...
www.goldentwine.com/adv.htm - 47k - Cached - More from this site

Date: //2009
Rank: 6 of about 453
Search Phrase: cbse sample papers for class xii for the year 2007
GoldenTwine: Learn with Ease - CBSE Guide
... with Ease - CBSE Guide for X and XII Students, Useful Information ... Senior and Secondary School Curriculum 2007 ... Sample Papers (2006) Class XII Sample Papers (2006) Previous Year Papers ...
www.goldentwine.com/edu/brd.htm - 47k - Cached - More from this site - Save

Date: //2009
Rank: 5 of about 48,700
Search Phrase: shag car seat covers
GoldenTwine: Entertainment - Prank Place
... retro style with these fuzzy shag seat belt pads/covers. The wrap around your seat belt and secure ... luxury and design. Our car seat covers fit over your existing seats ...
www.goldentwine.com/shp/prank.htm - 52k - Cached - More from this site - Save


Others — Rank 1 to 10

Date: //2009
Search Engine: AOL Search
Rank: 6 of about ?
Search Phrase: alternative Patch applicator fat loss
GoldenTwine: Herbal Supplemental Products - Weight Loss
Post Job Application pop ... Carb Neutralizer & Fat Coler. Dietrine Patch - Dietrine Weight Loss Patch .... Alternative Medicine from Real Doctors ...
www.goldentwine.com/shp/hrb.htm

Date: //2009
Search Engine: AOL Search
Rank: 2 of about 17,300
Search Phrase: golden guide for x cbse
Learn with Ease - Education Guide - School Boards
Click here to Download. CBSE Board Examinations. The annual examinations are conducted by the Board in the month of March at the end of Class X and XII. ...
www.goldentwine.com/edu/brd.htm - 40k - Cached - Similar pages

Date: //2009
Search Engine: MSN Live Search
Rank: 13 of about 168,557
Search Phrase: Free classified ad posting for 30 days
GoldenTwine: Internet Advertising - Top Sites, Classified Ad, Banner ...
... Property / Real Estate, Personal, or any other Category by posting Featured or FREE Classified Ads on ... You can buy 30 days Featured Classified Ad for $1.00 (Rs.50). Your Featured Classified Ad will ...
www.goldentwine.com/srv/adv.htm Cached page

Date: //2009
Search Engine: Ask.com
Rank: 7 and 8 of about 61,800
Search Phrase: Classifieds Ad
GoldenTwine: Internet Advertising (Top Sites, Classified Ads & Text ...
... any other Category by posting Featured or FREE Classified Ads on our website. ... buy 30 days Featured Classified Ad for $1.00 (Rs.50).
www.goldentwine.com/srv/adv.htm � Save

GoldenTwine: Internet Advertising - Classified Ads
Free Classified Ads: Post your Classified Ad for FREE for 30 days, or as long as you are in the First 24 Ads in your category, and be exposed ...
www.goldentwine.com/adv/cls.htm � Save
More Results from www.goldentwine.com

Date: //2009
Search Engine: MSN Live Search
Rank: 2 of about 125,072
Search Phrase: banner ad space financial websites
GoldenTwine: Internet Advertising - Top Sites, Classified Ad, Banner ...
... gives you an opportunity to post your Classified Ad, Banner Ad and ... This Banner Space is for Rent. Code: FS20, Size: 468x60 Order this Ad ... Promote your Websites and Advertise your Opportunities:
www.goldentwine.com/srv/adv.htm Cached page

Date: 17/10/2009
Search Engine: AOL Search
Rank: 13 of about 2,200
Search Phrase:
GoldenTwine: Prank Place - Popular Pranks for All Occasions
Toilet Fun - Potty Humour. Funny Bathroom Pranks, Gags and Gifts ... Toilet Monster aka Bog Monster Your wife will never yell at you about leaving the seat ...
www.goldentwine.com/shp/prank.htm - 48k - Similar

Date: 13/10/2009
Search Engine: Search a lot
Rank: 17 of about 38,400
Search Phrase: free classified sites to post Matrimonial services, wedding services, ads
Bride & Groom Matrimony, Indian Grooms Matrimonial Photo Gallery
We provide best matrimonial services to Indian people from all religion and all caste all over the world. ... GoldenTwine Indian Sites - Bride & Groom Matrimony Header ... Fairy in Wedding and Family Event Album Our Wedding & Family Event Album features ... astrologer, jeweller, etc, post your Classified Ad FREE ...
www.goldentwine.com/bng/gpg.htm

Date: //2009
Search Engine:
Rank: of about
Search Phrase:

History of Popular Internet Search Engines

The very first tool used for searching on the Internet was Archie. The name stands for 'archive' without the 'vee'. It was created in 1990 by Alan Emtage, a student at McGill University in Montreal. The program downloaded the directory listings of all the files located on public anonymous FTP (File Transfer Protocol) sites, creating a searchable database of file names; however, Archie did not index the contents of these files.

The rise of Gopher (created in 1991 by Mark McCahill at the University of Minnesota) led to two new search programs, Veronica and Jughead. Like Archie, they searched the file names and titles stored in Gopher index systems. Veronica (Very Easy Rodent-Oriented Net-wide Index to Computerized Archives) provided a keyword search of most Gopher menu titles in the entire Gopher listings. Jughead (Jonzy's Universal Gopher Hierarchy Excavation And Display) was a tool for obtaining menu information from specific Gopher servers. While the name of the search engine 'Archie' was not a reference to the Archie comic book series, 'Veronica' and 'Jughead' are characters in the series, thus referencing their predecessor.

The first Web search engine was Wandex, a now-defunct index collected by the World Wide Web Wanderer, a web crawler developed by Matthew Gray at MIT in 1993. Another very early search engine, Aliweb, also appeared in 1993, and still runs today. JumpStation (released in early 1994) used a crawler to to find web pages for searching, but search was limited to the title of web pages only. One of the first 'full text' crawler-based search engines was WebCrawler, which came out in 1994. Unlike its predecessors, it let users search for any word in any webpage, which became the standard for all major search engines since. It was also the first one to be widely known by the public. Also in 1994 Lycos (which started at Carnegie Mellon University) was launched, and became a major commercial endeavor.

Soon after, many search engines appeared and vied for popularity. These included Excite, Infoseek, Inktomi, Northern Light, and AltaVista. Yahoo! was among the most popular ways for people to find web pages of interest, but its search function operated on its web directory, rather than full-text copies of web pages. Information seekers could also browse the directory instead of doing a keyword-based search.

Search engines were also known as some of the brightest stars in the Internet investing frenzy that occurred in the late 1990s. Several companies entered the market spectacularly, receiving record gains during their initial public offerings. Some have taken down their public search engine, and are marketing enterprise-only editions, such as Northern Light. Many search engine companies were caught up in the dot-com bubble, a speculation-driven market boom that peaked in 1999 and ended in 2001.

Around 2000, the Google search engine rose to prominence. The company achieved better results for many searches with an innovation called PageRank. This iterative algorithm ranks web pages based on the number and PageRank of other web sites and pages that link there, on the premise that good or desirable pages are linked to more than others. Google also maintained a minimalist interface to its search engine. In contrast, many of its competitors embedded a search engine in a web portal.

By 2000, Yahoo was providing search services based on Inktomi's search engine. Yahoo! acquired Inktomi in 2002, and Overture (which owned AlltheWeb and AltaVista) in 2003. Yahoo! switched to using Google's search engine until 2004, when it launched its own search engine based on the combined technologies of its acquisitions.

Microsoft first launched MSN Search (since re-branded Live Search) in the fall of 1998 using search results from Inktomi. In early 1999 the site began to display listings from Looksmart blended with results from Inktomi except for a short time in 1999 when results from AltaVista were used instead. In 2004, Microsoft began a transition to its own search technology, powered by its own web crawler (called msnbot).

As of late 2007, Google was by far the most popular Web search engine worldwide. A number of country-specific search engine companies have become prominent; for example Baidu is the most popular search engine in the People's Republic of China.

Search Engines Directory

Search thousands of Specialty Search Engines

Internet search engines are categorized by topic in our searchable directory of general and specialty search engines. Also listed are resources and tools for exploring the deep web, performing advanced research, and for learning about using search engine tools and technology.

Search Engines

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