Avoid Link Exchange Scams

Case study to alert you of link exchange scam and email spam

Scam Alert

Case Study – Link Exchange Scam

Quality link exchanges are a good way to increase your website visitors and link popularity, and improve your page rankings in search engines. Increasing the number of back links will improve your page rank, and you will get higher ranking in the search engine searches.

GoldenTwine website has an honest reciprocal link exchange with referrals from related and appropriate web sites for mutual benefits. I accept an offer only if the quality of back link suits my site. I also offer one-way link for a fees on a page of your choice except Home page to match your keywords to earn some revenue to maintain my website and blog. I do it transparently on a modest scale offering you do follow links on Google indexed and cached page, and linked to main navigation on home and all other pages. If a page is indexed then it is worth having your link on it, irrespective of PR.

GoldenTwine Link Exchange

GoldenTwine Link Exchange Page Indexed on Google


But link exchanges with disreputable sites can actually hurt your Google page rank, and even lead to a penalty by Google.

Everyday I get several unsolicited emails from webmasters and SEO consultants asking me to exchange links. Most of them offer bad or inappropriate link backs to my site with the sole purpose of manipulating their website rankings. So you must be very careful in choosing a web site to exchange link.

The reciprocal link scam has now become a common practice. It is an easy trap to fall into as even reputed sites are hiring SEO consultants for this scam. I have decided to present case studies on my blog to expose link exchange scams.

Link Exchange Scam & eMail SPAM

Here is one original link request unsolicited email from Lauren that illustrates both link scam and email spam.

My name is Lauren, SEO Consultant. I’ve greatly enjoyed looking through your site and I was wondering if you’d be interested in providing a link to one of our client www.datasharesolutions.com. In lieu of this link, we will provide a link back or more from our human edited directories that have built good credibility with search engines.

Our linking details:

Please add following details to your website and we will give you as many link backs as you provide. (In case you have more than one website)

URL: http://www.datasharesolutions.com/it-disaster-recovery.html
Title: Disaster recovery
Description: Datashare Solutions IT Disaster Recovery Services, IT Disaster Recovery Planning and the ‘Cerberus’ ISO27001 accredited IT Disaster Recovery systems are highly respected and provide the level of security needed should a disaster occur.

If you are interested, please add the above link details to your website and please send me the URL and TITLE in order to list your website. I’ll add your link as soon as possible.

I hope you have a nice day and thank you for your time.


Disclaimer: The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask mailers to stop spamming them. The above mail is in accordance to the Can Spam act of 2003: There are no deceptive subject lines and is a manual process through our efforts on World Wide Web. If you’d like to make sure we don’t contact you again, unsubscribe here.

It’s an unsolicited mail. In order to legitimise, they have put a disclaimer in the email claiming that the above mail is in accordance to the Can Spam act of 2003.

I would like to raise the following issues here:

Main Points of the CAN-SPAM Act

Outlaws the use of false or misleading headers
Outlaws the use of deceptive subject lines
Requires a clear and conspicuous opt-out mechanism within every commercial email
Requires the inclusion of a valid physical postal address within every commercial email

False or misleading headers:
This email is from one of those dubious SEO Companies whose domain name is ebrand-success.com. When I tried to visit their website this is what I found:

Dubious SEO Company

Valid Physical Postal Address
The CAN-SPAM law also requires that the “sender of the email”, (i.e. the person or company noted in the From Label), to display a physical postal address within the content of the message.

They have not provided any valid physical postal address!

Opt-out mechanism in every email
They have given a link to unsubscribe. The unsubscribe form doesn’t tell you anything about the sender.

Unsubscribe Form

This unsubscribe form is designed by Google Form that you could also do in minutes. I created the following similar form using Google Form in just two minutes:

Unsubscribe Form Creation

Google Form gave me a link to my form that I could embed where ever I want including emails:

<iframe src="https://spreadsheets.google.com/embeddedform?formkey=[I have removed my form key]" width="760" height="665" frameborder="0" marginheight="0" marginwidth="0">Loading...</iframe>
Please, read this article:
Introducing Google Forms
Easy to create, HTML forms from Google

This case study shows that it’s a spam email sent to thousands of webmasters to get one-way back links from them. It illustrates how a reputed company datasharesolutions.com has engaged a dubious SEO company to get them back links by deceiving webmasters. It’s a clear link scam to get your valuable one-way back link. I have brought to your notice how these scams work, now it’s your responsibility to avoid such link scams.

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Link Exchange
GoldenTwine Informatics offers you Link Partnership – Post Our Link on Your Site and Your Link on Our Site, and increase your link popularity at search engines.
Sponsor One Way Text Link: One way link to your website for $10 per month only.
Visit our website to learn more about Link Exchange – Reciprocal Partner Links

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Admin/Author Admin/Author: Subrato Paul, owner of GoldenTwine Informatics founded in April 2003, lives in Kolkata, India. He is a freelance website designer, Internet marketer, social media enthusiast, and blogger. He writes in his blogs and as a guest writer about marketing and social media, eCommerce, website design and development, and his website.
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