FIFA World Cup South Africa 2010
World Cup Traditions – Emblem and Poster
Today, we want to present you the official emblem (logo) and poster for the 2010 FIFA World Cup in South Africa. Official World Cup posters were introduced in 1930 when the first World Cup was held. But the first official emblem showed up in 1950 for the tournament in Brazil. An emblem is designed to ensure the unique identity of each tournament.
2010 FIFA World Cup – Official Emblem
“The figure is lucid, energetic and indirectly illustrates an inherent passion for the beautiful game. It is kicking a football upwards – an invitation from Africa to other nations of the world to join the game.”
“The colourful backdrop behind the figure represents the South African national flag. The ‘swishes’ extend upwards, from south to north, reaching out to the world. They embody the energy, diversity and fiery passion of our country, and they symbolise the rise of the rainbow nation.”
2010 FIFA World Cup – Official Promotional Poster
The official 2010 FIFA World Cup poster was unveiled way back in November, 2007. The poster was designed by the South African creative agency Switch, who also created the 2010 FIFA World Cup emblem. The poster depicts the African continent forming a man’s profile heading a ball.
“For the first time in football history, the FIFA World Cup will be hosted on African soil from 11 June to 11 July 2010. The artwork depicts a celebration of the African continent as well as everyone who calls it home. The simple and yet iconic rendering is symbolic of the relationship between football and Africa and captures a sense of excitement, awe and aspiration. It also reflects the positive impact that the 2010 FIFA World Cup will have on Africa. Africa is the “hero” of the official event poster. The unique shape of the continent almost naturally lends itself to the shape of a man’s profile, while the face represents every single African supporter from Morocco in the north, Gambia in the east, Somalia, Kenya and Ethiopia in the west to South Africa in the south.”
“Bright, vibrant and celebratory, the colours of the poster are inspired by the South African flag, but also draw upon the African continent. The strong yellow background symbolises the sun as the source of warmth, energy and life.”
Celebrate Africa’s Humanity
FIFA World Cup is the largest sporting event in the world, and soccer is the most beautiful game. The round of 16 matches have started today on June 26, 2010. From today onwards till the final on July 11, 2010, we will bring you memorable events of FIFA World Cup from past and present each day.
26/6/2010: Goal Celebrations Coca-Cola Ad
A tribute to FIFA World Cup goal celebrations
27/6/2010: Africa’s legend – Roger Milla
Memorable image of 1990 World Cup – Roger Milla’s corner flag dance
30/6/2010: Write The Future Nike Ad
Football’s future with hidden revelations and images
1/7/2010: Akon’s Oh Africa Pepsi Ad
Pepsi commercial uses music sung by Akon
2/7/2010: The Dream Is Here Commercial Ad
Stop day dreaming, it’s already here
Articles Coming Up:
4/7/2010: Zakumi, Our Favourite Leopard
Official Mascot for the 2010 FIFA World Cup South Africa
Please, also read: Follow FIFA World Cup on Twitter
Complete list of FIFA World Cup 2010 Twitter images #flags.