Knowledgebase – Google Webmaster Tools
On May 12, 2009, Google began supporting rich snippets (microdata, microformats, and RDFa) in their search results. Webmasters could provide structured data by using microformats or RDFa to mark up their web pages, and Google could then, if they deemed it to be appropriate, display the richer snippets in their search results.
Google also released a beta version of the Rich Snippets Testing Tool found in Google Webmaster Tools. This tool will preview the snippet data found on a specific web page, display how the snippets might appear in Google search results, and validate.
Rich Snippets Testing Tool
Use the Rich Snippets Testing Tool to check your markup, and make sure that Google can extract the structured data from your page, and display it in search results.
All you have to do is enter a URL of a page that has microformats or RDFa format embedded in the HTML, and click Preview. The tool displays an example of the Rich Snippet.
Rich Snippets Testing Tool
Frequently Asked Questions
But the purpose of this article is limited to testing authorship [rel=”author”] and publishership [rel=”publisher”] in the context of my Google+ personal profile and business page, linked to my blog and website, respectively.
If you have a Google+ personal profile and/or business page, then it is strongly recommended that you link from those accounts to your website/blog and vice versa.
Link your Google+ Page to your Website
To link your Google+ page to your website:
- Go to your profile by clicking the profile icon at the top of the page.
- Click Edit Profile.
- On the ‘About’ tab, click Links.
- Click Add custom link.
- Enter a title for the link and a URL.
- Click Save.
After you’ve linked your Google+ business page to your website, make sure to also link your website to your page.
<!-- Place this tag in the <head> of your document --> <link href="https://plus.google.com/[yourpageID]" rel="publisher" />
You may choose a large, medium or small Icon, or text:
<!-- Place this tag where you want the badge to render --> <a href="https://plus.google.com/[yourpageID]?prsrc=3" style="text-decoration: none;"><img src="https://ssl.gstatic.com/images/icons/gplus-64.png" width="64" height="64" style="border: 0;"/></a>
I have used this tool to preview the linking of my website to the Google+ business page as a publisher for this page, and found that the publisher markup is correct for this page.
Linking your Google+ business page and your website is useful because:
- It helps you connect with your friends, fans, and customers.
- It provides Google with information that we can use to help determine the relevancy of your site to a user query on Google Search.
- Your site will become eligible for Google+ Direct Connect.
After I linked my Google+ business page and website as explained above, the publisher relation is reflected in Google search result:
Link your Google+ Profile to your Blog
Connecting to your Google+ profile will help users find your content on the web.
To link your Google+ personal profile to your content (eg, blog):
- Sign in to your Google profile.
- Click Edit profile.
- Click the Contributor To section on the right, and then click Add custom link.
- If you want, change the visibility of your link, and then click Save.
To easily link to your Google Profile, add the Profile button to your content (eg, blog):
<!-- Place this tag where you want the profile button to render --> <a rel="author" href="https://profiles.google.com/[yourprofileID]"><img src="http://www.google.com/images/icons/ui/gprofile_button-32.png" width="32" height="32"> </a>
I have also used this tool to preview the linking of my blog to the Google+ personal profile as an author, and found that the authorship markup is correct for this profile.
After I linked my Google+ personal profile and blog as explained above, the author relation is reflected in Google search result:
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