Weekend Video Post – Tutorial (WordPress)
The author’s resource box (in short author box or resource box) that appears at the end of your online articles briefly introduces the author of the article to its readers and drive them back to your website. The idea behind including the information is that if a reader likes the author’s style of writing and content, he would like to know more about him, and check out more of what he has to offer. Therefore, the author must include a link to his website in the resource box.
In my author box I provide two links, one to drive more website traffic, and the other to my corporate page so that the reader may learn more about me and my company. Never do your actual selling in your author box. It should only be a lead to your business website where your readers will know all about your products and services. Also, every link from your blog to your website is counted as a link by Yahoo! and MSN. Google is a little more strict, but that may not be important.
My author box is followed by an additional resource box, where I provide links to my RSS feed and social media network links so that I could gain more subscribers and followers. Like most bloggers, I provide RSS feed links at the top header, side bar, footer as well as at the end of each post.
I include the author box as well as the RSS and Social Media resource box automatically at the end of each post as demonstrated in this article’s video tutorial. It has another advantage. If I edit my resource boxes, I need to do so only at one place in my themes template, and the changes would be reflected in all my posts, no matter how old they are.
The disadvantage is that the text and links remain the same in all your posts. To overcome that I generally also include in my post an article related information box linked to the relevant page of my website. Afterall, my blog is the official blog of my website, so back links are very important. I tell the reader that the link will provide even more helpful information about the subject of the article.
Only when I have a guest author, I insert the author box manually for more flexibility.
It is important to include these resource boxes in each article rather than in the sidebar of your blog so that your subscribers may use the links to visit your website and follow you on your social media network even without visiting your blog.
How to Create an Author Box in WordPress
In a video tutorial Paul Maciel from MoeBedard will teach you how to create an author box that will display inside each post on WordPress. This box can be updated easily and includes a picture of the author and description.
For more information go to: MoeBedard
One more similar video tutorial: FourBlogger
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