Twitter Analytics

Measure and boost your impact on Twitter.

Twitter Analytics

Twitter News – Tweet Activity Dashboard

Twitter had introduced Twitter Analytics earlier this year but it was available only to advertisers, verified users, and Twitter card publishers. On August 27, 2014, Twitter revamped Tweet activity dashboard and open up access to EVERYONE. Now, anyone with a Twitter account may know how your Tweets are performing.

Twitter Analytics

Twitter’s official account made the announcement on August 27, 2014:

The tweet activity dashboard in Twitter Analytics will show users how people engage with their tweets in real time, compare tweet activity month over month and also see how an individual tweet has performed. Users can also download their tweet metrics.

Twitter Analytics
To access the Tweet activity dashboard, log into Twitter Analytics with your Twitter username and password.
The Tweet activity dashboard is available to users who primarily tweet in English, French, Japanese, or Spanish, and have had an account for at least 14 days.

Tweet Activity Dashboard

The Tweet activity dashboard is a tool you can use to learn more about your Tweets. For instance:

  • See how people engage with your Tweets in real time
  • Compare your Tweet activity month over month and see how your Tweets trend over time
  • Click on any Tweet to get a detailed view of the number of Retweets, replies, favorites, follows or clicks it receives
  • Download your Tweet metrics

You may use analytics to measure:

  • Tweet activity
    Measure engagement and learn how to make your Tweets more successful.
  • Followers
    Explore the interests, locations, and demographics of your followers.
  • Twitter Cards
    Track how your Twitter Cards drive clicks, app installs, and Retweets.

Tweet activity

From the main dashboard, you can see the number of impressions each tweet receives:
Your Tweets earned 35.7K impressions over the last 28 days.

Your Tweets
So far today, your Tweets have earned 478 impressions. This is lower than your 28-day average of 1.3K impressions per day.

Engagements: Total number of times a user interacted with a Tweet. Clicks anywhere on the Tweet, including retweets, replies, follows, favorites, links, cards, hashtags, embedded media, username, profile photo, or Tweet expansion.


You can also check the growth of your follower base, and other pertinent statistics including what types of content are usually on your tweets and the gender and location breakup of your followers.

  • Interests
    • Most unique interests?
    • Top interests?
    • Top cities
  • Location
  • Gender
  • Your followers also follow

Twitter Cards

Twitter Cards help you richly represent your content on Twitter.
We will cover Twitter Cards in much details in a separate article soon.
For more information on Twitter Analytics and the tweet activity dashboard go to: Twitter Help Center:
Tweet activity dashboard

You may follow Subrato Paul (@goldenTwine) on Twitter:

goldenTwineSubrato Paul
Founder, GoldenTwine Informatics, website designer, web marketer, social media enthusiast, blogger, Open Networker. Social Profiles:
Kolkata, India Joined September 2009
Did you check out the revamped Tweet activity dashboard?
If yes, let us know what you think! If no, do you find this article helpful? Share your thoughts on Twitter Analytics in the comments.
Social Media consists of media that support and encourage social interaction among users. For instance, online discussion forums are designed to allow people to post messages and for other users to respond in kind.
While there may be social aspects to any medium (e.g. links to share an article by email), social media typically refers to those media whose major functions are oriented toward sharing of information, and consequently most of the information on such media are generated by users. Common examples of social media sites are Twitter and Facebook.
Social media marketing is the process of promoting your site or business through social media channels.
Visit our website to learn more about Social Media Marketing

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Admin/Author Admin/Author: Subrato Paul, owner of GoldenTwine Informatics founded in April 2003, lives in Kolkata, India. He is a freelance website designer, Internet marketer, social media enthusiast, and blogger. He writes in his blogs and as a guest writer about marketing and social media, eCommerce, website design and development, and his website.
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