Twitter News – Tweet Activity Dashboard
Twitter had introduced Twitter Analytics earlier this year but it was available only to advertisers, verified users, and Twitter card publishers. On August 27, 2014, Twitter revamped Tweet activity dashboard and open up access to EVERYONE. Now, anyone with a Twitter account may know how your Tweets are performing.
Twitter’s official account made the announcement on August 27, 2014:
Want to know how your Tweets are performing? Check out the revamped Tweet activity dashboard: https://t.co/g6w5dsqIo0
— Twitter (@twitter) August 27, 2014
The tweet activity dashboard in Twitter Analytics will show users how people engage with their tweets in real time, compare tweet activity month over month and also see how an individual tweet has performed. Users can also download their tweet metrics.
To access the Tweet activity dashboard, log into Twitter Analytics with your Twitter username and password.
analytics.twitter.com
The Tweet activity dashboard is available to users who primarily tweet in English, French, Japanese, or Spanish, and have had an account for at least 14 days.
Tweet Activity Dashboard
The Tweet activity dashboard is a tool you can use to learn more about your Tweets. For instance:
- See how people engage with your Tweets in real time
- Compare your Tweet activity month over month and see how your Tweets trend over time
- Click on any Tweet to get a detailed view of the number of Retweets, replies, favorites, follows or clicks it receives
- Download your Tweet metrics
You may use analytics to measure:
- Tweet activity
Measure engagement and learn how to make your Tweets more successful. - Followers
Explore the interests, locations, and demographics of your followers. - Twitter Cards
Track how your Twitter Cards drive clicks, app installs, and Retweets.
Tweet activity
From the main dashboard, you can see the number of impressions each tweet receives:
Your Tweets earned 35.7K impressions over the last 28 days.
Your Tweets
So far today, your Tweets have earned 478 impressions. This is lower than your 28-day average of 1.3K impressions per day.
Engagements: Total number of times a user interacted with a Tweet. Clicks anywhere on the Tweet, including retweets, replies, follows, favorites, links, cards, hashtags, embedded media, username, profile photo, or Tweet expansion.
Followers
You can also check the growth of your follower base, and other pertinent statistics including what types of content are usually on your tweets and the gender and location breakup of your followers.
- Interests
- Most unique interests?
- Top interests?
- Top cities
- Location
- Gender
- Your followers also follow
Twitter Cards
We will cover Twitter Cards in much details in a separate article soon.
Tweet activity dashboard
You may follow Subrato Paul (@goldenTwine) on Twitter:
Subrato Paul@goldenTwine
Founder, GoldenTwine Informatics, website designer, web marketer, social media enthusiast, blogger, Open Networker. Social Profiles: http://xeeme.com/SubratoPaul
Kolkata, India goldenTwine.com Joined September 2009
Follow @goldenTwine
Did you check out the revamped Tweet activity dashboard?
If yes, let us know what you think! If no, do you find this article helpful? Share your thoughts on Twitter Analytics in the comments.
While there may be social aspects to any medium (e.g. links to share an article by email), social media typically refers to those media whose major functions are oriented toward sharing of information, and consequently most of the information on such media are generated by users. Common examples of social media sites are Twitter and Facebook.
Social media marketing is the process of promoting your site or business through social media channels.
Visit our website to learn more about Social Media Marketing
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